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Family offices in New Hampshire face a particular challenge that doesn't get enough attention: insurance. Not the kind you buy in fifteen minutes online, but the coordinated, multi-layered coverage that actually protects complex wealth. A family with a $4 million lakefront property on Winnipesaukee, a collection of pre-war automobiles, and a portfolio of rental properties in Portsmouth needs more than a standard homeowners policy and a prayer. They need a dedicated insurance partner who understands how each piece of their financial life connects to the next. For New Hampshire advisors managing high-net-worth clients, finding that kind of coordinated HNW insurance coverage means working with a specialist who can see the full picture, not just individual policies sold in isolation. The Granite State's insurance market is actually in an interesting position right now: statewide premiums written jumped from approximately $584 million in 2023 to $661 million in 2024, a year-over-year increase of 13.2%, and more than 30 new insurance companies entered the New Hampshire market in 2025. That growth creates both opportunity and confusion. More carriers means more options, but also more potential for fragmented coverage that leaves wealthy families exposed.

The Role of Specialized Insurance Partnerships in New Hampshire Wealth Management

Wealth management isn't just about growing assets. It's about protecting what's already been built, sometimes across generations. For family offices operating in New Hampshire, insurance is the piece of the puzzle that often gets treated as an afterthought, something handled by whoever offers the lowest quote. That approach works fine for a single-family home in a subdivision. It falls apart when you're dealing with trusts, LLCs holding real estate, valuable personal property, and liability exposures that come with prominence in a small state.


A specialized insurance partnership changes the dynamic entirely. Instead of reacting to claims, the right partner works proactively alongside financial advisors, estate attorneys, and CPAs to build a protection strategy that mirrors the family's overall wealth plan. The idea is straightforward: high net worth household insurance brings multiple protections together into one coordinated strategy rather than a patchwork of unrelated policies.


Supporting Multi-Family and Single-Family Office Frameworks


Single-family offices typically manage wealth for one ultra-high-net-worth family, while multi-family offices serve several families under one advisory roof. The insurance needs differ significantly between the two. A single-family office might need coverage tailored to one family's specific collection of assets, from a horse farm in Hollis to a yacht moored in Rye Harbor. A multi-family office needs a partner who can manage distinct coverage programs for multiple families while maintaining confidentiality between them.


Avery Insurance Agency has operated as a locally owned firm since 1899, and that kind of tenure matters when you're asking an agency to handle sensitive financial information for prominent families. The consultative approach they use, sitting down to uncover specific vulnerabilities rather than selling off a rate sheet, fits the family office model well. Each family gets a custom portfolio of protection built around their actual risks, not a templated package.


Bridging the Gap Between Financial Planning and Risk Mitigation


Financial advisors spend months crafting estate plans, tax strategies, and investment allocations. Then insurance gets bolted on at the end, often by a different firm with no visibility into the broader plan. This creates gaps. A family might have a $10 million umbrella policy but no coverage for the LLC that holds their vacation rental properties. Or their fine art collection might be scheduled on a homeowners policy with a sublimit that covers maybe a third of its actual value.


The bridge between financial planning and risk mitigation is communication. A dedicated insurance partner who participates in annual reviews alongside the wealth advisor, the estate attorney, and the tax professional can catch these gaps before they become six-figure problems.

By: Tod O’Dowd, CIC, CAPI

President of Avery Insurance Agency

INDEX

Avery Insurance is a local, independent insurance agency fully licensed to serve individuals and businesses across New England and in 40+ states nationwide.

We proudly serve clients across Wolfeboro, Portsmouth, and throughout New England — working with multiple top-rated carriers to help homeowners, contractors, restaurant owners, property managers, manufacturers, and dozens of other personal and commercial clients secure the right coverage at the right price.

New Hampshire's geography creates risk profiles you won't find in many other states. Coastal exposure along the Seacoast, wildfire risk in the northern forests, and ice dam damage across the entire state during brutal winters all factor into how HNW policies should be structured. The good news: New Hampshire homeowners received $699 in coverage for every $1 of premium in 2022, which is strong relative value. But that ratio means little if the underlying coverage doesn't match the actual risk.


Asset Protection for Secondary Residences and Coastal Estates


Many high-net-worth families in New Hampshire own multiple properties. A primary residence in Bedford, a ski house in Waterville Valley, and a summer cottage in New Castle isn't unusual. Each property carries different risks, different replacement costs, and potentially different ownership structures.


Coastal estates along the New Hampshire Seacoast present particular challenges. Flood insurance through the NFIP has coverage caps that fall far short of what's needed for a $3 million waterfront home. Private flood markets can fill the gap, but only if someone is paying attention. Wind and hail deductibles on coastal properties can be percentage-based rather than flat dollar amounts, meaning a 2% deductible on a $5 million home is $100,000 out of pocket before coverage kicks in. These are the kinds of details that get missed without a specialist reviewing the full picture.


Liability Exposure and Excess Umbrella Coverage Strategies


Liability is where high-net-worth families are most vulnerable, and it's the area most often under-covered. A standard $1 million umbrella policy might sound like a lot until you consider that a serious auto accident, a guest injury at a lakefront property, or a defamation claim can easily exceed that amount.


For families with significant assets, umbrella policies in the $5 million to $20 million range are common. The key is making sure the umbrella actually sits on top of all underlying policies without gaps. If a family has a boat policy with one carrier and an auto policy with another, the umbrella needs to recognize both. Mismatched underlying limits are one of the most frequent coverage gaps we see in portfolio reviews.

Coordinated Coverage Strategies for Advisors and Their Clients

The real value of a coordinated approach shows up during claims. When every policy is designed to work together, there's no finger-pointing between carriers, no confusion about which policy responds first, and no surprises about what's excluded.


Streamlining Portfolio Audits and Gap Analysis



A proper insurance audit for a high-net-worth family isn't a thirty-minute phone call. It involves reviewing every policy, every endorsement, every scheduled item, and every exclusion. Here's what a thorough audit typically examines:

Audit Area Standard Review HNW Coordinated Review
Property Coverage Dwelling replacement cost Full replacement with code upgrade, extended replacement cost endorsement
Liability $1M umbrella $5M-$20M umbrella with underlying policy alignment
Collections Sublimited under homeowners Individually appraised and scheduled on dedicated inland marine policy
Flood/Wind NFIP only Private flood + wind/hail gap analysis
Cyber/Privacy Not included Standalone cyber liability with breach response

This kind of review takes time, but it's where the real protection happens. Avery Insurance Agency's consultative process is built around exactly this: uncovering vulnerabilities so clients can sleep at night knowing nothing has been overlooked.


Collaborative Reporting for Concierge Client Management


Family office advisors need reporting they can actually use. That means annual coverage summaries, renewal calendars, claims status updates, and policy change logs delivered in a format that integrates with the office's existing workflow. The best insurance partners provide a single point of contact who knows the family, understands their assets, and can respond quickly when something changes, like a new property acquisition or a child turning sixteen and getting a driver's license.

Specialized Solutions for Unique Granite State Assets

Insuring Private Collections: Fine Art, Wine, and Classic Cars


New Hampshire has a surprisingly active collector community. From antique dealers in the Monadnock region to classic car enthusiasts throughout the Lakes Region, valuable collections need coverage that goes beyond a homeowners policy rider. A dedicated inland marine policy provides agreed-value coverage, meaning the insurer pays the full scheduled amount in a total loss without depreciation arguments.


Wine collections stored in climate-controlled cellars need spoilage coverage. Classic cars need agreed-value policies that reflect their actual market worth, not their depreciated book value. Fine art needs coverage for transit, exhibition loans, and restoration costs. Each of these requires specialized underwriting that most standard carriers simply don't offer.


Cyber Liability and Privacy Protection for Prominent Families


Wealthy families are targets. Phishing attacks, identity theft, social engineering scams, and even physical security breaches all happen more frequently to high-profile households. A standalone personal cyber liability policy covers costs like breach notification, credit monitoring, cyber extortion response, and even funds transfer fraud. This is no longer optional coverage for families with significant digital footprints.


Privacy protection extends beyond cyber. Families who value discretion need insurance partners who understand confidentiality protocols and can work within the family office structure without exposing sensitive information.

Integrating Insurance into the Long-Term Estate and Tax Plan

Insurance doesn't exist in a vacuum. Life insurance policies held in irrevocable trusts, property owned by family LLCs, and vehicles titled to different family members all create insurance implications that need to align with the estate plan. A property held in an LLC needs to be insured in the LLC's name, not the individual's. If the insured entity doesn't match the titled entity, a claim can be denied entirely.


Overall rate changes filed with the New Hampshire Insurance Department in 2023 averaged +8.25%, which means annual reviews aren't just good practice: they're financially necessary. Premium increases compound, and without regular benchmarking, families end up overpaying or, worse, maintaining policies that no longer reflect their actual exposure. Tax-efficient insurance structures, like using premium financing for large life insurance policies or placing certain coverage within trust structures, require coordination between the insurance partner and the estate planning team.

Selecting the Right New Hampshire Risk Management Partner

The right partner for a family office isn't the biggest agency or the one with the flashiest website. It's the one that shows up to the planning table, understands the nuances of high-net-worth coverage, and has the carrier relationships to place complex risks. New Hampshire consistently has the third-lowest average written premium for homeowners insurance in New England, which means competitive pricing exists if you know where to find it.


Look for an agency with deep local knowledge, a track record with complex accounts, and the willingness to coordinate directly with your other advisors. Avery Insurance Agency has spent over 125 years building exactly that kind of practice: custom solutions for unique risks, assets, and lifestyles. If your family office is ready for a more coordinated approach to insurance, a conversation with a specialist who understands New Hampshire's market is the right first step.

Frequently Asked Questions

Why can't my family office just use a standard insurance broker? Standard brokers typically work with standard carriers. High-net-worth families need access to specialty markets like PURE, Chubb, and Cincinnati that offer broader coverage forms, higher limits, and concierge claims handling.


How often should a wealthy family review their insurance portfolio? At minimum, annually. But any major life event, like a property purchase, renovation, new driver, or significant acquisition, should trigger an immediate review.


Does New Hampshire require any special insurance for waterfront properties? There's no state mandate, but mortgage lenders on flood-zone properties require flood insurance. Private flood policies can provide higher limits than NFIP, which caps at $250,000 for dwelling coverage.


What's the difference between an umbrella policy and excess liability? An umbrella policy can provide broader coverage than underlying policies, while excess liability simply adds higher limits on top of existing coverage. For HNW families, a true umbrella is usually the better choice.



Can insurance be structured to support estate planning goals? Yes. Life insurance in irrevocable trusts, properly titled property coverage, and coordinated beneficiary designations all play roles in a comprehensive estate plan.

ABOUT THE AUTHOR:
Tod O’Dowd, CIC, CAPI

I'm the President of Avery Insurance Agency, a family-owned independent agency serving individuals and businesses across New England and in 40+ states. With a hands-on, consultative approach to personal and commercial risk, I help clients — from high-net-worth homeowners and contractors to restaurant owners and property managers — find the right coverage without the guesswork of working with a single-carrier agent.

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Trusted by Families and Businesses for Over a Century

Trusted by New Hampshire Families and Businesses for Over a Century

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Your home is your most valuable asset. Avery’s home insurance protects your property, belongings, and liability so you can feel secure no matter what happens.

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From small boats on New Hampshire’s lakes to luxury yachts, Avery provides watercraft insurance covering your vessel, passengers, and liability on the water.

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An umbrella policy adds an extra layer of liability protection above your home and auto coverage. One of the most cost-effective ways to protect your financial future.

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Valuable Possessions Insurance

Jewelry, art, collectibles, and other high-value items need coverage beyond a standard homeowners policy. Avery insures your most prized possessions at full appraised value.

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General Liability Insurance


Protect your business from third-party claims of bodily injury, property damage, and personal injury. General liability is the foundation of any solid business insurance program.

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Commercial Property Insurance


Covers your building, equipment, inventory, and other physical assets against fire, theft, vandalism, and other covered losses. Keep your business protected from the unexpected.

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Workers’ Compensation Insurance


Workers’ comp covers medical costs and lost wages when an employee is injured on the job. Avery helps businesses meet state compliance requirements and manage costs effectively. 

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Cyber Liability Insurance


Data breaches and cyberattacks are a growing risk for businesses of all sizes. Cyber liability covers response costs, legal fees, and customer notification expenses after a security incident.

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Employment Practices Liability Insurance


Covers your business against employee claims of wrongful termination, discrimination, harassment, and related issues. Essential for any business with employees.

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Commercial Auto Insurance


Whether a single truck or a full fleet, commercial auto insurance protects your business against accidents, damage, and liability on the road.

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We Know Your Industry

Tailored Insurance Programs for the Industries That Drive New Hampshire

We Understand the Risks Your Industry Faces — and How to Manage Them

Contractors Insurance


From general contractors to specialty trades, Avery understands the unique liability and property exposures your business faces on every job site in New England. We build coverage programs that keep your crew and company protected.

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Restaurants & Hospitality


Restaurants, hotels, and marinas face distinct risks — from slip-and-fall liability to liquor liability and food spoilage. Avery designs coverage programs for the specific needs of the hospitality industry.

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Whether you own a portfolio of investment properties or manage a condo association, Avery provides the right mix of property, liability, and management coverage to protect your real estate investments.

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Step 01

Connect with an Avery Advisor

Call, email, or request a coverage online and we will respond the same business day.

Step 02

We Build Your Coverage Plan

We shop top-rated carriers, compare your options, and recommend the best fit for your needs.

Step 03

You Get Protected and Stay Protected

We place your coverage, review it annually, and advocate for you if you ever need to file a claim.

Let’s Clear Things Up

Got Questions? We’ve Got Answers.

Straight Answers From the Advisors Who Know This State Best

  • What does it mean that Avery is an independent insurance agency?

    An independent agency like Avery is not tied to any single insurance company. We represent multiple top-rated carriers, which means we can shop the market on your behalf and recommend the coverage that truly fits your needs — not the one that benefits any single insurer.


    This independence gives you access to more options and unbiased advice. Our advisors are compensated to serve your interests, not to push a specific product. That is a significant advantage over captive agents who can only offer one carrier’s policies.

  • How much does it cost to work with an Avery advisor?

    There is no direct cost to you for working with an Avery advisor. Independent agents are compensated through commissions paid by the insurance carriers when a policy is placed. You receive expert guidance, market comparisons, and ongoing service at no extra charge.


    In fact, many clients find that working with Avery saves them money. Our advisors know how to identify the right coverage levels so you are not paying for protection you do not need, and you are not left exposed where you do.

  • Does Avery help with claims?

    Yes — and this is one of the most important things that sets Avery apart. When you have a claim, our in-house claims advisors go to work for you. We guide you through the process, communicate with the insurance company, and advocate for a fair and timely outcome.


    Several of our team members hold professional claims designations, including AIC and AINS. We do not just help you file paperwork — we actively represent your interests to make sure you receive the full benefit your policy provides.

  • Where in New Hampshire does Avery provide coverage?

    Avery serves clients throughout the state of New Hampshire from our offices in Wolfeboro and Portsmouth. Whether you live in the Lakes Region, the Seacoast, the White Mountains, or the Merrimack Valley, an Avery advisor is ready to help you find the right coverage.


    Our advisors understand the specific risks that come with living and doing business in New Hampshire — from harsh winter weather to seasonal watercraft exposure. We apply that local knowledge to every coverage recommendation we make.

  • How does Avery handle high-value homes and assets?

    Avery offers a dedicated Premier Client Services program for clients with homes valued over .5 million, significant investment portfolios, fine art collections, jewelry, yachts, and other complex assets. This program pairs you with a specialist who understands the unique risks of high-net-worth households.


    Through carriers that specialize in high-value personal lines, we provide guaranteed replacement cost coverage, agreed value policies, and comprehensive risk management strategies. Your advisor will conduct a detailed review of your full asset portfolio to make sure nothing is overlooked or underinsured.

  • How often should I review my insurance coverage?

    Avery recommends a full coverage review at least once a year. Major life events — buying a home, starting a business, adding a vehicle, getting married, or making significant home improvements — are all good triggers for an immediate review outside your annual cycle.


    Insurance needs change over time, and policies that were right for you a few years ago may leave gaps today. Avery advisors proactively reach out to clients for annual reviews and keep up with changes in the insurance market that could affect your coverage or premium. Our goal is to make sure you are always protected and never paying for coverage that no longer fits.

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Ice Dam Claims in New Hampshire: What's Covered, What's Maintenance, and How to Document Damage
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Ski House Coverage in New Hampshire: Vacancy, Short-Term Rental, and Frozen Pipe Rules
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7 Islington St #102, Portsmouth, NH 03801


Phone Number: 603.766.3733

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21 S Main Street, Wolfeboro, NH 03894


Phone Number: 603.569.2515

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