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A CPA spots a gap in a client's estate plan. A tax advisor realizes the umbrella policy hasn't kept pace with a property portfolio that tripled in value. These moments happen constantly in advisory practices, and they raise an uncomfortable question: whose job is it to fix the insurance? The answer, more often than not, is nobody's. That gap between tax strategy and risk management is where real money gets lost, where lawsuits land hardest, and where clients quietly lose confidence in the professionals they trust. For CPAs and tax advisors serving high-net-worth individuals, having a dedicated insurance partner who understands complex financial pictures isn't a luxury: it's a necessity. Avery Insurance Agency has spent over 125 years building the kind of consultative practice that fits naturally alongside accounting and advisory firms. Rather than operating in a silo, Avery works as a coordinated extension of the advisory team, ensuring that insurance coverage reflects the full scope of a client's wealth, exposure, and lifestyle. This collaborative model means CPAs don't have to become insurance experts, and clients don't fall through the cracks between their financial professionals. The result is a tighter, more complete advisory experience where asset protection and tax planning actually talk to each other.

The Synergy Between Tax Advisory and High-Net-Worth Risk Management

Bridging the Gap Between Tax Liability and Asset Protection


Most HNW clients don't think of their CPA and their insurance agent as part of the same team. That's a problem, because tax decisions and insurance decisions are deeply connected. A CPA restructuring assets into an irrevocable trust needs to know whether the underlying property insurance names the trust as the insured. A tax advisor recommending a family limited partnership for estate tax purposes should confirm that the entity has its own liability coverage.


These aren't theoretical concerns. A single misalignment between entity structure and insurance policy language can void coverage entirely. When a CPA has a reliable insurance partner who understands these structures, the conversation shifts from reactive ("we found a gap after the claim") to proactive ("we built the coverage to match the plan from day one"). About 63% of HNW clients consult with wealth advisors, financial planners, CPAs, and attorneys when evaluating insurance needs, which means clients already expect their professionals to coordinate.


Why Standard Insurance Portfolios Fail HNW Clients


A standard homeowner's policy tops out quickly when you're dealing with properties valued above $1.5 million, significant art collections, or multiple residences across state lines. The typical off-the-shelf portfolio wasn't designed for someone with a wine cellar worth more than most people's homes.


The numbers back this up: 69% of HNW clients own valuable collections such as jewelry, art, and classic cars, and many of these collections are either underinsured or covered by riders that haven't been updated in years. Standard policies also miss emerging risks. Roughly 28% of HNW clients have experienced a cyber event in the past five years, yet personal cyber coverage remains rare in conventional portfolios. A CPA who refers clients to a generalist agent is, unintentionally, leaving significant exposure on the table.

By: Tod O’Dowd, CIC, CAPI

President of Avery Insurance Agency

INDEX

Avery Insurance is a local, independent insurance agency fully licensed to serve individuals and businesses across New England and in 40+ states nationwide.

We proudly serve clients across Wolfeboro, Portsmouth, and throughout New England — working with multiple top-rated carriers to help homeowners, contractors, restaurant owners, property managers, manufacturers, and dozens of other personal and commercial clients secure the right coverage at the right price.

How Avery Integrates with Your Professional Advisory Workflow

Streamlined Data Sharing and Collaborative Risk Assessment


The biggest friction point between CPAs and insurance professionals is usually information flow. The CPA knows the client's net worth, entity structures, and income sources. The insurance agent knows the policy limits, exclusions, and claims history. When these two pools of knowledge don't connect, bad things happen: coverage gaps, duplicate policies, and limits that made sense five years ago but are dangerously low today.


Avery's consultative approach is built around uncovering vulnerabilities through collaborative risk assessment. That means sitting down with the advisory team, not just the client, to review the full financial picture. When a CPA shares that a client just acquired a $3 million vacation property in a coastal flood zone, Avery can immediately assess whether existing umbrella limits are adequate and whether specialized flood coverage is needed beyond NFIP maximums. This kind of real-time coordination eliminates the guesswork that plagues most advisory relationships.


White-Glove Service as an Extension of Your Firm's Brand


Your clients chose you because you deliver a certain level of care and attention. A sloppy insurance referral can undermine that perception fast. If your client calls their insurance company and gets bounced between automated menus for 20 minutes, that reflects on you, whether it should or not.


Avery's premier client services model is designed to match the standard your clients already expect. Think dedicated account managers, proactive policy reviews, and direct access to decision-makers rather than call centers. For CPAs, this means referring clients to a partner whose service quality won't create awkward conversations at the next quarterly review. The Avery Gold program, designed for those who own homes valued at over $1.5 million, provides exactly this kind of tailored, high-touch experience.

Strategic Coverage Coordination for Complex Estates

Aligning Insurance Limits with Total Net Worth and Exposure



Here's a scenario that plays out more often than it should: a client has a net worth of $15 million and an umbrella policy capped at $2 million. The CPA knows the net worth. The insurance agent set the umbrella years ago based on a much smaller asset base. Nobody connected the dots.


Proper coverage coordination means insurance limits grow alongside wealth. This requires regular reviews tied to financial milestones: a new business acquisition, a liquidity event, an inheritance, or even a significant market gain in investment real estate. The table below illustrates how coverage needs shift at different wealth levels:

Net Worth Range Typical Umbrella Need Common Gaps
$2M - $5M $2M - $5M umbrella Underinsured collections, no cyber coverage
$5M - $15M $5M - $10M umbrella Entity-level liability gaps, inadequate flood/earthquake
$15M+ $10M+ umbrella Excess liability shortfalls, domestic staff coverage, aviation/watercraft

These aren't arbitrary benchmarks. They reflect the reality that a lawsuit against a HNW individual will target the full depth of their assets, and plaintiff attorneys are very good at finding those assets.


Specialized Solutions for Business Interests and Real Estate Holdings


Many HNW clients aren't just high earners: they're business owners, real estate investors, or both. Their personal and commercial insurance needs overlap in ways that standard policies don't anticipate. A client who owns three rental properties through separate LLCs needs commercial property coverage for each entity, plus personal umbrella coverage that doesn't exclude business activities.


Many accounting professionals start by recommending that their business-owner clients carry a Business Owner's Policy, which bundles general liability and commercial property insurance. That's a solid foundation, but it's rarely sufficient for complex holdings. Avery builds layered portfolios that account for cross-entity exposure, ensuring that a liability claim against one LLC doesn't cascade into unprotected personal assets.

Mitigating Liability Through Professional Partnership

Identifying Uncovered Risks in Trust and LLC Structures


Trusts and LLCs are powerful tools for estate planning and asset protection, but they create insurance blind spots that most agents miss entirely. A common example: a client transfers a primary residence into a revocable living trust for probate avoidance. If the homeowner's policy still lists the individual as the named insured rather than the trust, the carrier has grounds to deny a claim.


The same issue multiplies across LLCs holding investment properties, family limited partnerships managing business interests, and irrevocable life insurance trusts (ILITs) that own policies on the grantor's life. Each entity needs its own coverage review. Each transfer of assets requires a corresponding update to insurance documentation.


This is where a true insurance partner for CPAs and tax advisors earns their value. Avery's team reviews entity structures alongside the advisory team, flagging mismatches before they become claim denials. As one industry observer put it, "agents must evolve into comprehensive risk partners who understand that HNW clients consult with other professionals." That evolution is exactly what this model represents.

Elevating the Client Experience Through Expert Referral

Simplifying Renewals and Claims for the Busy Tax Professional


CPAs don't want to manage insurance renewals. They shouldn't have to. But when a client calls in March asking whether their coverage is current because renewal notices went to an old address, the CPA ends up in the middle of it anyway.


Avery handles renewal coordination, policy updates, and claims advocacy directly, keeping the CPA informed without burdening them with administrative tasks. During tax season especially, this matters. A dedicated insurance partner who proactively manages the calendar, sends renewal summaries, and handles claims from first notice through resolution frees the advisory team to focus on what they do best.


Strengthening Client Retention Through Holistic Financial Oversight



Here's the business case that most CPAs don't think about enough: clients who feel like their entire financial life is coordinated are far less likely to leave. When your client knows that their CPA, their estate attorney, and their insurance advisor are all communicating, that creates a level of confidence and stickiness that no single service can match.


Referring clients to Avery doesn't just fill a coverage gap: it strengthens the overall advisory relationship. Clients see their CPA as the hub of a trusted professional network, not just a tax preparer. That perception drives retention, referrals, and long-term revenue growth for the advisory practice. With over 125 years of client advocacy and a locally owned, consultative model, Avery fits naturally into that network.

Your Next Steps

The gap between tax planning and insurance coverage is real, and it costs HNW clients real money every year. CPAs and tax advisors who partner with a specialized insurance team close that gap, protect their clients more completely, and build stronger practices in the process. Avery Insurance Agency's collaborative approach, tailored coverage solutions, and commitment to premier service make them a natural fit for advisory firms serving high-net-worth families and business owners. If your clients deserve better than generic coverage and disconnected advice, reach out to Avery to start a conversation about what coordinated HNW insurance coverage actually looks like.

Frequently Asked Questions

How does working with an insurance partner benefit my CPA practice specifically? It strengthens client relationships by offering coordinated financial oversight, reduces your liability when coverage gaps are caught early, and generates referral goodwill without adding to your workload.


Will Avery communicate directly with my clients or through my firm? Either way works. Avery adapts to your preferred workflow, whether that means joint meetings, parallel communication, or direct client engagement with regular updates back to your team.


What types of insurance does Avery handle for HNW clients? Everything from high-value homeowners and umbrella policies to collections coverage, personal cyber protection, excess liability, and commercial insurance for business holdings and investment properties.


How often should HNW insurance portfolios be reviewed? At minimum annually, but also after any major financial event: property purchases, business acquisitions, trust formations, or significant changes in net worth.


Is there a minimum asset threshold for Avery's HNW services? The Avery Gold program is designed for clients with homes valued at $1.5 million or more, though Avery serves a range of personal and business insurance needs beyond that program.

ABOUT THE AUTHOR:
Tod O’Dowd, CIC, CAPI

I'm the President of Avery Insurance Agency, a family-owned independent agency serving individuals and businesses across New England and in 40+ states. With a hands-on, consultative approach to personal and commercial risk, I help clients — from high-net-worth homeowners and contractors to restaurant owners and property managers — find the right coverage without the guesswork of working with a single-carrier agent.

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Trusted by New Hampshire Families and Businesses for Over a Century

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Home Insurance

Your home is your most valuable asset. Avery’s home insurance protects your property, belongings, and liability so you can feel secure no matter what happens.

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High-Value Home Insurance

Own a home valued over $2 million? Our Premier Client Services program provides coverage built around high-value properties and the unique risks they carry.

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Whether you drive a daily commuter, a classic car, or a motorcycle, Avery finds the right auto coverage for your vehicle and your budget.

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From small boats on New Hampshire’s lakes to luxury yachts, Avery provides watercraft insurance covering your vessel, passengers, and liability on the water.

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Umbrella / Personal Liability Insurance

An umbrella policy adds an extra layer of liability protection above your home and auto coverage. One of the most cost-effective ways to protect your financial future.

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Valuable Possessions Insurance

Jewelry, art, collectibles, and other high-value items need coverage beyond a standard homeowners policy. Avery insures your most prized possessions at full appraised value.

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Commercial Insurance Solutions Designed for New England Businesses.

Comprehensive Commercial Coverage That Keeps Your Business Running

General Liability Insurance


Protect your business from third-party claims of bodily injury, property damage, and personal injury. General liability is the foundation of any solid business insurance program.

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Commercial Property Insurance


Covers your building, equipment, inventory, and other physical assets against fire, theft, vandalism, and other covered losses. Keep your business protected from the unexpected.

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Workers’ Compensation Insurance


Workers’ comp covers medical costs and lost wages when an employee is injured on the job. Avery helps businesses meet state compliance requirements and manage costs effectively. 

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Cyber Liability Insurance


Data breaches and cyberattacks are a growing risk for businesses of all sizes. Cyber liability covers response costs, legal fees, and customer notification expenses after a security incident.

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Employment Practices Liability Insurance


Covers your business against employee claims of wrongful termination, discrimination, harassment, and related issues. Essential for any business with employees.

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Commercial Auto Insurance


Whether a single truck or a full fleet, commercial auto insurance protects your business against accidents, damage, and liability on the road.

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We Know Your Industry

Tailored Insurance Programs for the Industries That Drive New Hampshire

We Understand the Risks Your Industry Faces — and How to Manage Them

Contractors Insurance


From general contractors to specialty trades, Avery understands the unique liability and property exposures your business faces on every job site in New England. We build coverage programs that keep your crew and company protected.

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Restaurants & Hospitality


Restaurants, hotels, and marinas face distinct risks — from slip-and-fall liability to liquor liability and food spoilage. Avery designs coverage programs for the specific needs of the hospitality industry.

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Real Estate & Property


Whether you own a portfolio of investment properties or manage a condo association, Avery provides the right mix of property, liability, and management coverage to protect your real estate investments.

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Getting Covered with Avery Is Easy

Step 01

Connect with an Avery Advisor

Call, email, or request a coverage online and we will respond the same business day.

Step 02

We Build Your Coverage Plan

We shop top-rated carriers, compare your options, and recommend the best fit for your needs.

Step 03

You Get Protected and Stay Protected

We place your coverage, review it annually, and advocate for you if you ever need to file a claim.

Let’s Clear Things Up

Got Questions? We’ve Got Answers.

Straight Answers From the Advisors Who Know This State Best

  • What does it mean that Avery is an independent insurance agency?

    An independent agency like Avery is not tied to any single insurance company. We represent multiple top-rated carriers, which means we can shop the market on your behalf and recommend the coverage that truly fits your needs — not the one that benefits any single insurer.


    This independence gives you access to more options and unbiased advice. Our advisors are compensated to serve your interests, not to push a specific product. That is a significant advantage over captive agents who can only offer one carrier’s policies.

  • How much does it cost to work with an Avery advisor?

    There is no direct cost to you for working with an Avery advisor. Independent agents are compensated through commissions paid by the insurance carriers when a policy is placed. You receive expert guidance, market comparisons, and ongoing service at no extra charge.


    In fact, many clients find that working with Avery saves them money. Our advisors know how to identify the right coverage levels so you are not paying for protection you do not need, and you are not left exposed where you do.

  • Does Avery help with claims?

    Yes — and this is one of the most important things that sets Avery apart. When you have a claim, our in-house claims advisors go to work for you. We guide you through the process, communicate with the insurance company, and advocate for a fair and timely outcome.


    Several of our team members hold professional claims designations, including AIC and AINS. We do not just help you file paperwork — we actively represent your interests to make sure you receive the full benefit your policy provides.

  • Where in New Hampshire does Avery provide coverage?

    Avery serves clients throughout the state of New Hampshire from our offices in Wolfeboro and Portsmouth. Whether you live in the Lakes Region, the Seacoast, the White Mountains, or the Merrimack Valley, an Avery advisor is ready to help you find the right coverage.


    Our advisors understand the specific risks that come with living and doing business in New Hampshire — from harsh winter weather to seasonal watercraft exposure. We apply that local knowledge to every coverage recommendation we make.

  • How does Avery handle high-value homes and assets?

    Avery offers a dedicated Premier Client Services program for clients with homes valued over .5 million, significant investment portfolios, fine art collections, jewelry, yachts, and other complex assets. This program pairs you with a specialist who understands the unique risks of high-net-worth households.


    Through carriers that specialize in high-value personal lines, we provide guaranteed replacement cost coverage, agreed value policies, and comprehensive risk management strategies. Your advisor will conduct a detailed review of your full asset portfolio to make sure nothing is overlooked or underinsured.

  • How often should I review my insurance coverage?

    Avery recommends a full coverage review at least once a year. Major life events — buying a home, starting a business, adding a vehicle, getting married, or making significant home improvements — are all good triggers for an immediate review outside your annual cycle.


    Insurance needs change over time, and policies that were right for you a few years ago may leave gaps today. Avery advisors proactively reach out to clients for annual reviews and keep up with changes in the insurance market that could affect your coverage or premium. Our goal is to make sure you are always protected and never paying for coverage that no longer fits.

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Phone Number: 603.766.3733

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Phone Number: 603.569.2515

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