Manufacturer Insurance

See How We're Different

Request Coverage

Call Us: 603-766-3733

A single product defect recall can cost a mid-size manufacturer millions before attorneys even get involved. A warehouse fire can halt production for months. A forklift accident can change a worker's life permanently. Manufacturing is a business where physical risk is baked into every shift, every shipment, and every piece of equipment on the floor. Getting the right insurance coverage isn't just a box to check: it's the difference between surviving a crisis and shutting down.


Total annual insurance costs for a manufacturing business typically range between $9,000 and $28,000 or more, depending on coverage levels and company size. That's a wide spread, and where you land depends entirely on how well your coverage matches your actual risk profile. This guide to manufacturer insurance covers the essential policies: general liability, workers comp, commercial auto, property, and the specialized coverages that many operators overlook until it's too late.

The Risk Landscape for Modern Manufacturing

Manufacturers face a convergence of pressures that didn't exist even five years ago. Roughly 87% of manufacturers remain concerned that shifting trade policies will create new delays and pricing instability, especially in raw materials. Tariff uncertainty, reshoring efforts, and supply chain fragility all create insurance implications that go well beyond a standard policy.


The talent problem compounds things. About 64% of manufacturers report difficulty attracting and retaining skilled workers, which means more overtime, more temporary labor, and higher injury rates from less experienced employees running complex machinery. Each of these factors changes your risk calculus.


Then there's the technology angle. Automated production lines, IoT-connected equipment, and cloud-based supply chain management create entirely new categories of exposure. A cyberattack on an industrial control system isn't theoretical anymore: it's happened to food processors, automotive suppliers, and chemical plants. Manufacturers need advisors who understand these intersecting risks, not just someone who can quote a general liability policy. As one industry analysis put it, manufacturers are "leaning into opportunity and seeking partners who can keep pace with disruption" and help them manage risks related to technology, talent, and overall risk management.

By: Tod O’Dowd, CIC, CAPI

President of Avery Insurance Agency

INDEX

Avery Insurance is a local, independent insurance agency fully licensed to serve individuals and businesses across New England and in 40+ states nationwide.

We proudly serve clients across Wolfeboro, Portsmouth, and throughout New England — working with multiple top-rated carriers to help homeowners, contractors, restaurant owners, property managers, manufacturers, and dozens of other personal and commercial clients secure the right coverage at the right price.

Essential Liability Protections for Products and Operations

General Liability and Product Liability Fundamentals



General liability insurance is the foundation. It covers third-party bodily injury and property damage claims: think a visitor slipping on your production floor or a delivery driver getting hurt at your loading dock. Most manufacturers carry $1 million per occurrence with a $2 million aggregate, though larger operations often need more.


Product liability is where things get specific to manufacturing. If something you produce injures an end user or damages their property, product liability coverage responds. This is distinct from general liability, and the distinction matters. A food manufacturer whose product causes illness faces a very different claim than a slip-and-fall on the factory floor. The underwriting, the exclusions, and the premium calculations are all different.

Coverage Type What It Covers Typical Limits Key Exclusion to Watch
General Liability Third-party injury/property damage on premises $1M per occurrence / $2M aggregate Professional services errors
Product Liability Harm caused by your manufactured product $1M-$5M+ depending on risk Known defects pre-sale
Completed Operations Damage from work already delivered Often bundled with GL Warranty or guarantee claims

Product Recall and Contamination Coverage


Standard product liability policies typically don't cover the cost of a recall itself: they cover the lawsuit after someone gets hurt. Product recall insurance fills that gap by covering notification costs, shipping and disposal of defective goods, replacement product costs, and lost income during the recall period. For food, beverage, pharmaceutical, and consumer goods manufacturers, this coverage isn't optional. A single contamination event can generate six- or seven-figure recall expenses before any liability claims even surface.


Errors and Omissions for Design and Manufacturing



If your company designs products or provides engineering specifications, errors and omissions coverage protects against claims that your design was flawed or your specifications caused a failure. This is especially relevant for contract manufacturers who build to customer specs. A missed tolerance or incorrect material specification can result in a claim that standard liability policies won't touch.

Protecting Physical Assets and Production Facilities

Commercial Property and Inventory Valuation


Your building, your equipment, your raw materials, your finished goods inventory: commercial property insurance covers all of it against fire, theft, weather damage, and other covered perils. The critical detail most manufacturers get wrong is valuation. Replacement cost coverage pays to replace damaged property at current prices. Actual cash value coverage deducts depreciation. On a $2 million CNC machine that's five years old, that difference could be hundreds of thousands of dollars.


Work with your agent to conduct annual inventory valuations. Raw material costs fluctuate significantly, and being underinsured because your steel inventory doubled in value is a painful way to learn about coinsurance penalties.


Equipment Breakdown and Boiler Insurance


Standard property policies often exclude mechanical or electrical breakdown. Equipment breakdown insurance (sometimes still called boiler and machinery insurance) covers the repair or replacement of production equipment that fails due to electrical surge, mechanical breakdown, or operator error. For manufacturers running expensive, specialized equipment, this coverage is essential. A single motor failure on a production line can cost $50,000 to $200,000 in repairs and lost production time.


Business Interruption and Supply Chain Contingencies


Business interruption insurance replaces lost income and covers ongoing expenses when a covered event shuts down your operations. The key phrase is "covered event": if your property policy covers the peril that caused the shutdown, business interruption responds.


Contingent business interruption extends this to your supply chain. If your sole-source supplier has a fire and can't deliver critical components for three months, contingent BI coverage helps keep your business solvent while you find alternatives. Given the supply chain disruptions of recent years, this coverage has moved from "nice to have" to "must have" for most manufacturers.

Workforce Safety and Workers Compensation Management

Workers comp is mandatory in nearly every state for manufacturers, and for good reason. Manufacturing consistently ranks among the highest-risk industries for workplace injuries. Cuts, crush injuries, repetitive motion disorders, chemical exposure, and hearing loss are all common claims.


Your workers comp premium is driven by three main factors: your state's rate structure, your payroll by classification code, and your experience modification rate (EMR). That EMR is where you have the most control. A strong safety program, rapid return-to-work protocols, and proactive claims management can drive your EMR below 1.0, which directly reduces your premium. Conversely, a couple of serious claims can push your EMR above 1.0 for years.


One area where an experienced agency like Avery Insurance Agency adds real value is in reviewing your classification codes. Manufacturers often have employees misclassified under higher-risk codes than their actual duties warrant. A proper audit can save thousands annually. With over 125 years of advocating for clients, Avery's consultative approach is built around finding exactly these kinds of vulnerabilities.

Commercial Auto and Logistics Coverage

Fleet Management and Hired/Non-Owned Auto


If you operate delivery trucks, service vehicles, or company cars, commercial auto insurance is required. Fleet policies cover liability and physical damage for owned vehicles. But here's what many manufacturers miss: hired and non-owned auto coverage. If an employee drives their personal car to pick up parts from a supplier and causes an accident, your business can be liable. Hired and non-owned auto coverage fills that gap.


For manufacturers running fleets of five or more vehicles, telematics programs and driver safety training can meaningfully reduce premiums. Insurers reward fleets that demonstrate lower risk through data.


Inland Marine for Goods in Transit



Despite the name, inland marine insurance has nothing to do with boats. It covers goods, materials, and equipment while they're in transit or stored at locations you don't own. For manufacturers shipping finished products to distributors, moving raw materials between facilities, or storing inventory at a third-party warehouse, inland marine coverage protects against loss or damage that standard property policies won't cover because the goods aren't at your insured location.

Specialized Policies for High-Tech and Global Manufacturers

Cyber Liability and Industrial Control Systems


Manufacturing is now the most-targeted industry for ransomware attacks. Yet 46% of small businesses still lack cyber insurance despite heightened awareness. For manufacturers running SCADA systems, programmable logic controllers, or any networked production equipment, a cyberattack doesn't just mean stolen data: it means halted production lines and potentially dangerous equipment malfunctions.


Cyber liability policies for manufacturers should cover business interruption from cyber events, forensic investigation costs, regulatory fines, and third-party liability if customer data is compromised. The global commercial insurance market is projected to grow at a CAGR of 7.5% between 2026 and 2033, and cyber coverage is one of the fastest-growing segments within that market.


Environmental and Pollution Liability


Standard general liability policies exclude pollution-related claims. If your manufacturing process involves chemicals, solvents, heavy metals, or any materials that could contaminate soil, water, or air, you need a separate environmental liability policy. This covers cleanup costs, third-party bodily injury from pollution events, and regulatory defense expenses. Even manufacturers who don't consider themselves "polluters" can face claims from historical contamination or gradual releases they weren't aware of.

Strategic Steps for Optimizing Insurance Premiums

Getting the right coverage at the right price isn't about buying the cheapest policy. It's about structuring your program intelligently.


  • Conduct annual risk assessments to identify new exposures and eliminate coverage you no longer need.
  • Bundle policies through a single carrier or program to access multi-policy discounts, sometimes 10-15% off total premium.
  • Invest in loss prevention because every dollar spent on safety training, equipment maintenance, and quality control reduces future claims and lowers your EMR.
  • Review deductible structures since higher deductibles lower premiums, but only take on retention you can actually afford to pay.
  • Work with a specialist because a generalist broker who mostly writes auto and homeowners policies won't understand manufacturing-specific endorsements, exclusions, or market options.


This is where working with an agency that takes a consultative approach to uncover vulnerabilities makes a measurable difference. Avery Insurance Agency builds tailored portfolios of coverage specifically designed around each manufacturer's unique operations, equipment, and risk profile.

Frequently Asked Questions

How much does insurance cost for a small manufacturer? Annual costs typically range from $9,000 to $28,000 or more, depending on your revenue, number of employees, equipment value, and the types of products you manufacture.


Do I need product liability insurance if I make components, not finished goods? Yes. Even component manufacturers face product liability claims if their part contributes to a finished product failure. Your contract with the end manufacturer may also require it.


Can I reduce my workers comp premium without cutting coverage? Absolutely. Improve your EMR through safety programs, return-to-work initiatives, and proper employee classification. These steps directly lower your premium over time.


Is cyber insurance really necessary for manufacturers? Manufacturing is the top target for ransomware. If any part of your production relies on networked systems, cyber coverage protects against both the financial loss and the operational shutdown.


What's the difference between inland marine and commercial auto coverage? Commercial auto covers your vehicles. Inland marine covers the goods inside those vehicles, plus materials stored at locations you don't own.

Making the Right Choice for Your Operation

Manufacturing insurance isn't a single policy: it's a coordinated program where each coverage addresses a specific category of risk. The manufacturers who sleep well at night are the ones who've worked with an experienced advisor to identify gaps before a claim exposes them. Start by auditing your current coverage against the categories outlined here, and talk to a specialist who understands the realities of running a production facility. Your operation is too valuable to protect with guesswork.

ABOUT THE AUTHOR:
Tod O’Dowd, CIC, CAPI

I'm the President of Avery Insurance Agency, a family-owned independent agency serving individuals and businesses across New England and in 40+ states. With a hands-on, consultative approach to personal and commercial risk, I help clients — from high-net-worth homeowners and contractors to restaurant owners and property managers — find the right coverage without the guesswork of working with a single-carrier agent.

View LinkedIn

What Our Clients Say

Trusted by Families and Businesses for Over a Century

Trusted by New Hampshire Families and Businesses for Over a Century

Your Life. Protected.

Complete Personal Insurance for Individuals Who Expect More

One Agency. Every Coverage You Need. No Gaps, No Surprises.

Home Insurance

Your home is your most valuable asset. Avery’s home insurance protects your property, belongings, and liability so you can feel secure no matter what happens.

Get Coverage

High-Value Home Insurance

Own a home valued over $2 million? Our Premier Client Services program provides coverage built around high-value properties and the unique risks they carry.

Get Coverage

Auto Insurance

Whether you drive a daily commuter, a classic car, or a motorcycle, Avery finds the right auto coverage for your vehicle and your budget.

Get Coverage

Boat & Watercraft Insurance

From small boats on New Hampshire’s lakes to luxury yachts, Avery provides watercraft insurance covering your vessel, passengers, and liability on the water.

Get Coverage

Umbrella / Personal Liability Insurance

An umbrella policy adds an extra layer of liability protection above your home and auto coverage. One of the most cost-effective ways to protect your financial future.

Get Coverage

Valuable Possessions Insurance

Jewelry, art, collectibles, and other high-value items need coverage beyond a standard homeowners policy. Avery insures your most prized possessions at full appraised value.

Get Coverage

Protect Your Business & Livelihood

Commercial Insurance Solutions Designed for New England Businesses.

Comprehensive Commercial Coverage That Keeps Your Business Running

General Liability Insurance


Protect your business from third-party claims of bodily injury, property damage, and personal injury. General liability is the foundation of any solid business insurance program.

Read More

Commercial Property Insurance


Covers your building, equipment, inventory, and other physical assets against fire, theft, vandalism, and other covered losses. Keep your business protected from the unexpected.

Read More

Workers’ Compensation Insurance


Workers’ comp covers medical costs and lost wages when an employee is injured on the job. Avery helps businesses meet state compliance requirements and manage costs effectively. 

Read More

Cyber Liability Insurance


Data breaches and cyberattacks are a growing risk for businesses of all sizes. Cyber liability covers response costs, legal fees, and customer notification expenses after a security incident.

Read More

Employment Practices Liability Insurance


Covers your business against employee claims of wrongful termination, discrimination, harassment, and related issues. Essential for any business with employees.

Read More

Commercial Auto Insurance


Whether a single truck or a full fleet, commercial auto insurance protects your business against accidents, damage, and liability on the road.

Read More

We Know Your Industry

Tailored Insurance Programs for the Industries That Drive New Hampshire

We Understand the Risks Your Industry Faces — and How to Manage Them

Contractors Insurance


From general contractors to specialty trades, Avery understands the unique liability and property exposures your business faces on every job site in New England. We build coverage programs that keep your crew and company protected.

Learn More

Restaurants & Hospitality


Restaurants, hotels, and marinas face distinct risks — from slip-and-fall liability to liquor liability and food spoilage. Avery designs coverage programs for the specific needs of the hospitality industry.

Learn More

Real Estate & Property


Whether you own a portfolio of investment properties or manage a condo association, Avery provides the right mix of property, liability, and management coverage to protect your real estate investments.

Learn More

We Make It Simple

Getting Covered with Avery Is Easy

Step 01

Connect with an Avery Advisor

Call, email, or request a coverage online and we will respond the same business day.

Step 02

We Build Your Coverage Plan

We shop top-rated carriers, compare your options, and recommend the best fit for your needs.

Step 03

You Get Protected and Stay Protected

We place your coverage, review it annually, and advocate for you if you ever need to file a claim.

Let’s Clear Things Up

Got Questions? We’ve Got Answers.

Straight Answers From the Advisors Who Know This State Best

  • What does it mean that Avery is an independent insurance agency?

    An independent agency like Avery is not tied to any single insurance company. We represent multiple top-rated carriers, which means we can shop the market on your behalf and recommend the coverage that truly fits your needs — not the one that benefits any single insurer.


    This independence gives you access to more options and unbiased advice. Our advisors are compensated to serve your interests, not to push a specific product. That is a significant advantage over captive agents who can only offer one carrier’s policies.

  • How much does it cost to work with an Avery advisor?

    There is no direct cost to you for working with an Avery advisor. Independent agents are compensated through commissions paid by the insurance carriers when a policy is placed. You receive expert guidance, market comparisons, and ongoing service at no extra charge.


    In fact, many clients find that working with Avery saves them money. Our advisors know how to identify the right coverage levels so you are not paying for protection you do not need, and you are not left exposed where you do.

  • Does Avery help with claims?

    Yes — and this is one of the most important things that sets Avery apart. When you have a claim, our in-house claims advisors go to work for you. We guide you through the process, communicate with the insurance company, and advocate for a fair and timely outcome.


    Several of our team members hold professional claims designations, including AIC and AINS. We do not just help you file paperwork — we actively represent your interests to make sure you receive the full benefit your policy provides.

  • Where in New Hampshire does Avery provide coverage?

    Avery serves clients throughout the state of New Hampshire from our offices in Wolfeboro and Portsmouth. Whether you live in the Lakes Region, the Seacoast, the White Mountains, or the Merrimack Valley, an Avery advisor is ready to help you find the right coverage.


    Our advisors understand the specific risks that come with living and doing business in New Hampshire — from harsh winter weather to seasonal watercraft exposure. We apply that local knowledge to every coverage recommendation we make.

  • How does Avery handle high-value homes and assets?

    Avery offers a dedicated Premier Client Services program for clients with homes valued over .5 million, significant investment portfolios, fine art collections, jewelry, yachts, and other complex assets. This program pairs you with a specialist who understands the unique risks of high-net-worth households.


    Through carriers that specialize in high-value personal lines, we provide guaranteed replacement cost coverage, agreed value policies, and comprehensive risk management strategies. Your advisor will conduct a detailed review of your full asset portfolio to make sure nothing is overlooked or underinsured.

  • How often should I review my insurance coverage?

    Avery recommends a full coverage review at least once a year. Major life events — buying a home, starting a business, adding a vehicle, getting married, or making significant home improvements — are all good triggers for an immediate review outside your annual cycle.


    Insurance needs change over time, and policies that were right for you a few years ago may leave gaps today. Avery advisors proactively reach out to clients for annual reviews and keep up with changes in the insurance market that could affect your coverage or premium. Our goal is to make sure you are always protected and never paying for coverage that no longer fits.

Insurance Tips & News

Stay Informed with the Avery Blog

Practical Insurance Advice for New Hampshire Families and Business Owners

When Is Flood Insurance Required in New Hampshire? Lender Rules, High-Risk Zones, and Waiting Period
24 April 2026
When is flood insurance required in New Hampshire? Learn lender rules, high-risk zones, waiting periods, and coverage tips to avoid costly gaps in 2026.
How to File an Auto Insurance Claim in New Hampshire: NH DOI Process, Timelines, and What to Expect
24 April 2026
Learn how to file an auto insurance claim in New Hampshire, including NH DOI rules, timelines, and steps to ensure a smooth, fair settlement process.
Adding a Teen Driver in New Hampshire: Graduated License Rules and the Policy Changes That Follow
24 April 2026
Save on New Hampshire teen driver insurance with 5 Star Insurance—expert guidance on GDL rules, coverage options, and ways to control rising premiums.
SR-22 in New Hampshire: Who Needs It, How Long It Lasts, and How It Affects Your Premium in 2026
24 April 2026
Learn who needs an SR-22 in New Hampshire, how long it lasts, and how it impacts insurance premiums, costs, and compliance requirements in 2026.
Is Auto Insurance Required in New Hampshire? Financial Responsibility Rules in 2026
24 April 2026
Is auto insurance required in New Hampshire? Learn 2026 financial responsibility rules, risks of driving uninsured, and when coverage becomes mandatory.
Lake Winnipesaukee Boating Rules: Horsepower Limits, Safe-Passage Zones, and What Insurance Actually
24 April 2026
Learn Lake Winnipesaukee boating rules, including speed, horsepower limits, safe-passage zones, and what insurance covers to stay safe and avoid fines.
Insuring a Historic Home in New Hampshire: Replacement Cost Traps and Due Diligence Before You Buy
24 April 2026
Insuring a historic New Hampshire home? Learn replacement cost pitfalls, key coverage, and due diligence steps to avoid gaps and costly surprises.
Oil Tank Coverage in New Hampshire: What Standard Homeowners Policies Miss and When to Endorse
24 April 2026
Oil tank coverage in New Hampshire explained: learn what standard homeowners insurance misses, cleanup risks, and why endorsements are essential.
Ice Dam Claims in New Hampshire: What's Covered, What's Maintenance, and How to Document Damage
24 April 2026
Ice dam claims in New Hampshire explained: what insurance covers, what’s maintenance, and how to properly document winter roof damage.
Ski House Coverage in New Hampshire: Vacancy, Short-Term Rental, and Frozen Pipe Rules
24 April 2026
Ski house insurance in New Hampshire explained: vacancy rules, short-term rental coverage, and frozen pipe risks that can void claims and how to stay protected.

Contact Us

Portsmouth (HQ)

7 Islington St #102, Portsmouth, NH 03801


Phone Number: 603.766.3733

Wolfeboro

21 S Main Street, Wolfeboro, NH 03894


Phone Number: 603.569.2515

Speak with us today!

We can help you with any of your insurance needs!