"How's My TEEN Driving?" Steer Straight Bumper Sticker Program

Avery Insurance is proud to announce our new partnership with Steer Straight, an innovative Massachusetts-based program that promotes safe teen driving.  Steer Straight borrows from the successful commercial trucking industry's "How's My Driving?" model.

In the commercial trucking industry studies have shown that "How's My Driving?" bumper sticker programs on average reduce incidents by 35% the first year.  Imagine if we could translate these statistics to the teen population. The sticker serves as a reminder to keep the rules of the road top of mind. 

As Newsweek's Caitlyn McDevitt said (of Steer Straight) "...parents can now learn within minutes about mistakes their teens make on the road."  The Steer Straight program uses colorful "How's My TEEN Driving?" bumper stickers that encourage motorists to phone-in comments on the teen's driving.  Call-ins are answered live 24/7 by trained Customer Service Representatives (CSR).  The CSR's generate an observation, report based on the motorist's call, to be sent via email to the email address(s) provided by the teen's parent's within fifteen minutes of the call-in.

Steer Straight is offering a 5% discount off the annual $99 membership for clients of Avery Insurance.  

Go to the official website, select "Join Now" and enter the promotional code: AVERY at check out.